Like Latex, memory foam is specially formulated to mold to your body's contours and provide complete pressure reduction, promoting healthy blood flow, which results in less muscle aches and decreased tossing and turning at night. Additionally, it is hypo-allergenic and anti-microbial, but does not have the same breathability characteristics as Latex.

Memory Foam Characteristics: Slow Recovery Shape Conforming Energy Absorbing Temperature Sensitivity Memory Foam Benefits: Greater Comfort Pressure reduction Soft touch but firm support Conformability Thermo-sensitive Less movement during sleep Unique Response, fluid-like

What's an alternative to memory foam? Consider Laytex.